How To Build A Cult Following For Your Brand

Cult branding is defined as a product, service, celebrity, or brand with a committed or fanatical customer base. Cult brands are created through human social and psychological makeup. This type of branding has little to do with expert management or efficient operations, but a pushing away from the “normal” corporate mainstream branding, which garners them…

Using Compliance in Influence Marketing

Breaking the ice or getting your foot in the door is a common technique in sales and negotiation for getting someone to agree to a large request by first convincing them to acquiesce to a small request. Like reciprocity, this phenomenon, called compliance operates on the theory that once you get them to agree with…

The How-To’s Of #Hashtag Marketing

Hashtags are immensely popular in social media today. They’re showing up on nearly every post, photo, video, survey, and opinion on most social media channels including Instagram, Twitter, Facebook, Google+, and Pinterest. Because of their prevalence, it’s hard to find anyone who doesn’t know what they are. And they’re being used by everyone from large…

The Reciprocity Effect in Influence Marketing

In psychology, reciprocity is a social rule that states you ought to repay, in kind, what another has provided for you. Many refer to this type of in-kind interchange as the golden rule; do unto others as you would have them do to you. So reciprocity is the obligation to return a favor. For most,…

Which Way Did He Go, George?

Overwhelmed. Frustrated.Defeated. Confused. Discouraged. These are the top things I hear from you when you ask about social media. You tell me that nothing you’re doing is working. You’ve listened to the experts, and you’ve replicated the efforts they used to succeed. And for you, it’s crickets. You’re at a loss. What am I not…

How To Calculate Your Customer Acquisition Costs

Now that you’ve calculated your Customer Lifetime Value (see How To Calculate Your Customer’s Lifetime Value from November 29th), you can take the next step to calculate your Customer Acquisition Costs. Your Customer Acquisition Cost is necessary to know to build a solid strategy or know how many impressions you need to meet your new…

How To Calculate Your Customer’s Lifetime Value

It’s that time of year again! No, I’m not talking about the holidays, I’m talking about strategy planning season for marketing departments. Figuring out how many new customers you want next year, how much budget you can spend, how much of that budget to allocate to social media, and on and on. Strategy season, as…

Attract More Viewers On Facebook With A Profile Video

Have you noticed some Facebook users with profile videos instead of photos creating movement in the newsfeed that draws the eye to their profiles? Now you too can add a profile video in place of your profile picture to generate more excitement and gain more eyes to your messaging. To add a video 7-second video…

How To Market Your Business To The Masses With Weekly Broadcasts

How many of you struggle to provide consistent, original content for your followers on a weekly basis? Meaning, you are producing a blog post, video, or podcast every week about your business–no matter what–you are communicating with your audience on at least a weekly basis. I know it seems like a simple task, but can…

Keeping Up With Social Media While Traveling

Keeping up with social media while you’re traveling isn’t always easy, but I have a few secrets I use when I’m on the road. After all, even though you’re traveling, you’ve got to be out in front of your audience. Out of sight is out of mind, right? So I use mobile live streaming to…

One Tip That Will Skyrocket The Viewership Of Your Live Streams

I’ll admit it; I love Game of Thrones. Yes, I read the books, and yes, I watch every episode–usually as soon as it’s live on Sunday evenings. And yes, I’ll even admit to rewatching past seasons once the current season is over. How many of you are addicted to a weekly television show? The Walking Dead,…

Stop Selling And Start Teaching Your Audience

Every morning I sit down in front of the computer in my cozy home office with my Chai Tea in hand and do what Tim Ferriss tells me not to do–I check my email. What I find in my infinitely stuffed inbox is email after email promising to show me something revolutionary. These emails promise…