The Importance of Objectives in Analytics

“Imagine a tiled mosaic, in which each tiny tile represents a unit of data. At close range, we’re limited in the information we can gather, focused on the attributes of individual tiles. But only when you absorb and compute on the entirety of the data, can you see the deeply insightful patterns.” Unfortunately, this quote…

Analytics Is Everyone’s NOT Favorite Subject

Analytics–the word that strikes fear in many a marketer’s hearts. It’s the “accounting” of the marketing world. And while almost everyone understands and will admit that the data can be strategic to social media success, using analytics to access and guide strategy is not as rampant as it should be. Truthfully, any brand trying to…

The Bright Future of Mobile Live Streaming

Mobile live streaming is one of the hottest trends in social media right now and has an exciting future in the digital landscape. While professional live streaming companies have been on the scene for many years, the ability to take live streaming mobile is setting the stage for a new breed of creator–from scripted, episodic…