Mobile live streaming is one of the hottest trends in social media right now and has an exciting future in the digital landscape. While professional live streaming companies have been on the scene for many years, the ability to take live streaming mobile is setting the stage for a new breed of creator–from scripted, episodic content to impromptu engagement with new communities forming around personal brands. And since mobile live streaming is in its infancy, brands have the advantage over competitors who are not yet working in the space. Live streaming can expand a brand’s influencer efforts and help you blossom into a popular live streaming personalities on the continuously growing roster of social media influencers. Digital influence has never been so impactful as it is right now with live streaming, and there are no signs of it slowing down.
As of right now, Periscope, Facebook Live, and Blab are all vying for the top spot in the mobile broadcasting world, with Periscope firmly in the lead. But newcomers such as Busker, Firetalk, FriendLife, and Huzza are also in the mix. You could also count Google Hangouts (to a smaller extent), Snapchat, Vine and Instagram to the wave of mobile live streaming apps. And YouTube is working to enter the live streaming space with YouTube Connect sometime in the very near future which will no doubt make a huge impact in the space.
So why bet on mobile live streaming now? If a single picture is worth a thousand words, imagine what mobile live streamed videos are worth–they’re raw, live, real, and unedited glimpses that have much more impact that any photo. In 2015, Google talked about the single largest shift in money ever to happen in history–they predicted that over the next 4-5 years, over 1 trillion dollars would change hands due to the mobile revolution of the internet. Live streaming will make up the bulk of this trend and is just getting started. This new way of communicating with your audience of customers is set to explode, bringing life-changing shifts to the way you connect with your communities of followers. Live streaming puts you on the edge of something truly amazing!
The technology is finally in your hands to become your own mobile live broadcasting station. In an age of sharing, live streaming not only gives you a moment of someone’s time but provides the format to share other’s lives–to interact in ways never possible before. Live streaming is the next frontier, with Twitter, Facebook, and YouTube jumping into the pool with their immense resources and heavy focus, leaving little chance of failure. With a perfect storm of live broadcasting, simple user interfaces, and a fixed feature set, live streaming is turning everyday moments into live programming. It’s going to change the way we view and consume information.
Brands and celebrities will provide their fans greater engagement by providing them glimpses into their lives in much more intimate ways. Along with these insider peeks, live streaming allows fans to stream events, live concerts, sporting matches, and the like to transform passive viewers to active participants. The added perspective will become a component of the performance, elevating not only the performance itself but the experience of both the fan capturing the footage and the fans viewing it.
Mobile live streaming will change the way we get news, introducing citizen journalism to professional outlets while broadcasting events live as they happen will further transform the news gathering business.
Certainly one of the most exciting opportunities in the near future is the mainstream adoption of virtual reality (VR) to the user interaction of live broadcasts. Facebook recently acquired the virtual reality company, Oculus, after which Mark Zuckerberg announced that VR would play an integral role in the future of Facebook Live saying that VR would provide users the opportunity to “share unbounded spaces and experiences with the people in your life. Imagine sharing not just moments with your friends online, but entire experiences and adventures.” The possibilities of what could happen when these two worlds collide are endless, which put you on the precipice of a whole new social media revolution with mobile live streaming.