How To Calculate Your Customer Acquisition Costs

Now that you’ve calculated your Customer Lifetime Value (see How To Calculate Your Customer’s Lifetime Value from November 29th), you can take the next step to calculate your Customer Acquisition Costs. Your Customer Acquisition Cost is necessary to know to build a solid strategy or know how many impressions you need to meet your new…

How To Calculate Your Customer’s Lifetime Value

It’s that time of year again! No, I’m not talking about the holidays, I’m talking about strategy planning season for marketing departments. Figuring out how many new customers you want next year, how much budget you can spend, how much of that budget to allocate to social media, and on and on. Strategy season, as…