Which Way Did He Go, George?

Overwhelmed. Frustrated.Defeated. Confused. Discouraged.

These are the top things I hear from you when you ask about social media. You tell me that nothing you’re doing is working. You’ve listened to the experts, and you’ve replicated the efforts they used to succeed. And for you, it’s crickets.

You’re at a loss. What am I not doing correctly? What did they do, that I didn’t do? And you go back and listen to their podcast, or read their online course and find that you did everything that they say they did. And you don’t see the same success. You’re pulling your hair out, and you’re screaming at your screen…why aren’t you working??

I don’t know about you, but I listen to a lot of podcasts. When I drive my car, go to the gym, shop in the grocery store, or when I’m cooking dinner. On iTunes, there are thousands of podcasts, on any subject you could hope to find.

Since I’m a big history buff, I listen to a few that delve into historical facts. There are a few that are online stories, a few about entrepreneurship, and a couple I listen to headed by celebrities that I enjoy. But generally, I listen to social media podcasts; How to Troubleshoot Facebook Ads, How to Generate Traffic and Leads, Proven Facebook Offers that Convert…and on and on.

I’ll be the first to tell you, I feel your pain. In the world where information is so plentiful, and everyone has a method. This is how I succeeded, or that’s how he succeeded. The problem is, that even though there are established roadmaps that work, you’re own success ultimately comes down to YOU.

Remember that old Warner Brothers cartoon, Of Fox and Hounds? There is this one the famous scene where one dog runs up to the fox who’s standing against a tree and asks, “Which way did he go, George? Which way did he go?” That’s what too many of you are asking! You want other people to tell you exactly, step by step, how to succeed. You want the other person to tell you, in detail, how do I win? Unfortunately, it doesn’t work that way.

I can give you the exact process, the roadmap to success. But you are the only one who can take it and make it work for your business and your audience. For instance, a funny video that works for the Dollar Shave Club, may not work for selling a water service or printer ink. You have to take those concepts and infuse them with your brand’s personality. Then you have to build those relationships in your business. A process won’t do that for you. A process is only as good or as bad as your use of it.

In the long run, you’re the one who has to sit down and decide how you’ll use the roadmap you’ve been provided, to win. How will that series of actions get you to your goal recognition? You have the means and the methods at your fingertips. It’s all up to you to come up with how you’ll ultimately use them to get where you want to go.


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