How To Build A Cult Following For Your Brand

Cult branding is defined as a product, service, celebrity, or brand with a committed or fanatical customer base. Cult brands are created through human social and psychological makeup. This type of branding has little to do with expert management or efficient operations, but a pushing away from the “normal” corporate mainstream branding, which garners them…

Using Compliance in Influence Marketing

Breaking the ice or getting your foot in the door is a common technique in sales and negotiation for getting someone to agree to a large request by first convincing them to acquiesce to a small request. Like reciprocity, this phenomenon, called compliance operates on the theory that once you get them to agree with…

The How-To’s Of #Hashtag Marketing

Hashtags are immensely popular in social media today. They’re showing up on nearly every post, photo, video, survey, and opinion on most social media channels including Instagram, Twitter, Facebook, Google+, and Pinterest. Because of their prevalence, it’s hard to find anyone who doesn’t know what they are. And they’re being used by everyone from large…

The Reciprocity Effect in Influence Marketing

In psychology, reciprocity is a social rule that states you ought to repay, in kind, what another has provided for you. Many refer to this type of in-kind interchange as the golden rule; do unto others as you would have them do to you. So reciprocity is the obligation to return a favor. For most,…