How to Embed Periscope Broadcasts To Your Website

You can now repurpose your live streaming content into a blog post, even easier than in the past! Previously, I’ve taught you to transcribe your live streams and use them as the basis for writing your blogs, making them a content machine! It’s an easy and streamlined way to use your broadcasts as the springboard…

5 Ways to Increase Your Social Media Reach With Live Streaming

One of the first data points I look at when analyzing live streaming metrics is reach, or the potential audience for your message based on total follower count. Those shares and invites that bring in new fans and have the potential to significantly increase your audience. The potential reach is the sum of your followers…

How Losing My Job Was The Best Thing To Ever Happen To Me

Have you ever stood on the side of a cliff and wondered what it would be like if you fell or if someone pushed you off? You’re standing on the edge of the rock, looking over, pondering how far you can safely lean and feeling yourself losing your balance as vertigo sets in. Have you…

The Importance of Objectives in Analytics

“Imagine a tiled mosaic, in which each tiny tile represents a unit of data. At close range, we’re limited in the information we can gather, focused on the attributes of individual tiles. But only when you absorb and compute on the entirety of the data, can you see the deeply insightful patterns.” Unfortunately, this quote…

Analytics Is Everyone’s NOT Favorite Subject

Analytics–the word that strikes fear in many a marketer’s hearts. It’s the “accounting” of the marketing world. And while almost everyone understands and will admit that the data can be strategic to social media success, using analytics to access and guide strategy is not as rampant as it should be. Truthfully, any brand trying to…

The Bright Future of Mobile Live Streaming

Mobile live streaming is one of the hottest trends in social media right now and has an exciting future in the digital landscape. While professional live streaming companies have been on the scene for many years, the ability to take live streaming mobile is setting the stage for a new breed of creator–from scripted, episodic…

How to Build an Online Audience to Promote Sales

Are you hoping to take the world by storm by introducing a new product or service? If so, you might get your chance to present it on Shark Tank and gain millions of viewers and potential customers. But what if you’re launching a video series, or announcing a book release, or if your new product…

5 Easy Steps to Mastering Live Streaming with Remarkable Results

Tell me, have you been asking yourself if mobile live streaming could be beneficial to your business? What’s holding you back? Do you lack the confidence to get in front of the camera? Do you worry that no one will tune in–or you’ll feel overwhelmed by trying to deliver quality content while at the same…

Content is a Fricking Crapshoot

We’ve all been there–you post entertaining and valuable content on one of your social media channels but all you hear is crickets. Even though you’ve followed all the supposed “rules,” included engaging graphics and trending keywords–no one seems interested. You garner no likes, no shares, no comments, and are left wondering, why? Likewise, you then…

My Grandpa’s Favorite Flowers

My grandpa’s favorite flowers were Bleeding Hearts, and every spring when I see them in bloom; I think of him. Because of this affection for my grandfather, I planted these flowers in my garden and at his grave. Affinity for something because of its place in your life can keep you from moving forward, inhibiting…

10 Surefire Live-Stream Broadcasts to Increase Your Following

Mobile live-streaming is becoming an integral part of the social media landscape. Every business–from the smallest to the largest–can use this type of platform to connect to customers, increasing loyalty and sales. Whether you are just beginning to live stream, or you have become a pro, the following ten broadcasts are sure to raise interest…

Big Brands Use Live Streaming to Skyrocket Consumer Loyalty

Are you one of the many people who are watching the phenomena of mobile live streaming from the sidelines? Have you wondered if you could use live streaming to build your business? Are you scared of turning on the camera because you won’t do or say the right thing? Fear not! Similar to starting a…